AdWords Free Tips and Tutorial

Most Practical Guide Available over Internet

Tip2:Use Dynamic Keywords command in the title of the ad. These commands are:

{Keyword} For Dynamic insertion of keyword with first alphabet in upper case
{keyword} For Dynamic insertion of keyword with all alphabets in lower case
{KEYWORD} For Dynamic insertion of keyword with all alphabets in upper case. You should avoid using this command as it is against Google AdWords term of using a word with all characters in upper case.

Above commands have one limitation that it will not insert the keyword having more than 25 characters. For big keywords we must use the commands

{Keyword:Alternate Text} For Dynamic insertion of keyword with first alphabet of every word in upper case. Alternate Text should be a keyword the ad should display, if someone is searching with a keyword of more than 25 characters
{keyword:Alternate Text} For Dynamic insertion of keyword with all alphabets in lower case. Alternate Text should be a keyword the ad should display, if someone is searching with a keyword of more than 25 characters
{KEYWORD:Alternate Text} For Dynamic insertion of keyword with all alphabets in upper case. Alternate Text should be a keyword the ad should display, if someone is searching with a keyword of more than 25 characters. You should avoid using this command as it is against Google AdWords term of using a word with all characters in upper case.