Tip: It is a very common fact that the position of the Google PPC ads depend on two factors:

1. The maximum Bid Per keyword.
2. The Click Through Rate(CTR) of your Ad.

that means two bidders having same bid for a keyword but different CTRs will be placed in the order of their CTRs i.e. the ad with higher CTR will be placed higher. Now, you can increase your CTR tremendously from 0.5%-3% to 10%, 12% and much more. without touching your ad, your keywords and CPC bid.

How? Lets move to our next tip.

How To Increase CTR