Tip4: So are you very curious for increasing your CTR? Almost 3-4 or ten times more? Here is how:

There are three ways in which Google displays ads.

1. on Google Search Engine.
2. on its partner sites as Search Network.
3. on Adsense sites as Content Network.

Google Pays its all attention in making searched results relevant on its site. Therefore, the AdWords ads are more relevant on its site. Its search partners do not display as much relevant ads as Google does. Thus,

• if you unselect the Content Network from the campaign settings you may be able to increase CTR by double or triple.
• if you also unselect the search network. You'll be able to increase the CTR by 10-20 times. Check it out and get the CTR atleast 10-12%.

Now You have raised your CTR. You can be at higher position without quoting higher bids.